Stem and Stem
Stem and Stem
THE OBJECTIVE
- To provide PR & Marketing support to Stem & Stem, a restaurant, wine bar and florist in the City, a stone’s throw from St Pauls.
THE RESULTS
- COVER GROWTH: Stem & Stem’s covers increased by 45% during the first 4 month period.
- PRESS COVERAGE: Toast Marketing Studio achieved coverage in key target titles such as Evening Standard – ES Magazine, Metro, Secret London, London on the Inside and The Resident.
- BESPOKE WORKSHOPS: Toast Marketing Studio held an intimate bouquet workshop to showcase the Stem & Stem’s floristry credentials and engage press ahead of Mother’s Day. Attendees included Time Out, Metro, Secret London and London on the Inside.
- INFLUENCER: Toast Marketing Studio has implemented Influencer Marketing to see an increase in awareness, support key offerings and marketing campaigns and boost across digital platforms. Key names include @a_london_story, @feelingtastyy, and @londonfoodfatty.
- GENERAL MARKETING SUPPORT: Toast Marketing Studio curates generalised marketing strategies and support to see a boost in awareness, including Digital ads, Social mood boards, Photoshoot direction and Emailers.
A New Part-Restaurant, Part-Floristry Has Opened in the City