Pahli Hill

Pahli Hill

THE OBJECTIVE

• Grow Pahli Hill Bandra Bhai’s digital presence, to see a growth of engagement, reach and followers on their social media profiles.
• Boost overall awareness and interest for key campaigns and activations.
• Build their online brand and presence.
• Increase overall covers, sales and brand awareness of the brand.

THE SOLUTION

• Toast worked with Pahli Hill Bandra Bhai to build their tone of voice and brand look and feel. Using this Toast build a strong and engaging content calendar with powerful posts.
• Created a social media strategy to ensure the account is fully optimised.
• Toast increased the content, to feature more carousels and reels.

THE RESULTS

• In the first six months of working on the account, the Instagram profile saw followers increase by 18%.
• The profile reaches a monthly average of 24K accounts. The account has a monthly average engagement rate of 9%. Note that a good engagement rate is between 1% and 5%.
• When looking at the year-on-year results, covers have increased by 51%. Toast Marketing took over the social accounts from July 2022.