20 Stories, Manchester Launch

20 Stories

THE OBJECTIVE

• Generate awareness of 20 stories restaurant opening and build excitement.
• Embed 20 Stories into city of Manchester and build positive relationships with potential customers including key stakeholders, press and local businesses.
• Create a memorable and positive experience to encourage customer endorsement and loyalty.
• Open with a full reservation book – from soft launch to post opening.

THE SOLUTION

• Hosted a memorable launch part with celeb/influencer attendees.
• Commissioned renowned artists Nomad Clan to paint huge oil painting of Head Chef and other 19 influential Mancunians at dinner table as part of PR & local, grass roots strategies.
• Launched a digital teaser strategy to drive anticipation & excitement.

THE RESULTS

• 934,912,154 media for 3 month opening campaign.
• Generated 30,900 followers in first 3 months of opening.
• 20% increase in covers across UK group sites vs. year before.