Ayllu

THE OBJECTIVE
- Conduct a marketing audit to identify weaknesses in the business and propose solutions to drive covers and revenue
- Boost overall weekend covers and revenue by increasing covers during the quieter weekend periods
- Position the restaurant above others in the area as a destination to come from brunch on the weekend
THE SOLUTION
- Create a new brunch concept with unique selling points to hook interest and that stands out against local competition
- Dedicated PR strategy to secure features in key listings and press round ups
- Online paid advertising campaign, including Google Advertising, Facebook Advertising and 3rd Party listings
THE RESULTS
- Extremely strong launch with covers averaging at 50% – 70% increase since launch
- Highest sales week of the year in height of our campaign
- 35% increase in web traffic following campaign activity and 15% increase in booking conversions.