07990 523 818

get in touch

07990 523 818

get in touch

07990 523 818

get in touch

Ayllu

THE OBJECTIVE

  • Conduct a marketing audit to identify weaknesses in the business and propose solutions to drive covers and revenue
  • Boost overall weekend covers and revenue by increasing covers during the quieter weekend periods
  • Position the restaurant above others in the area as a destination to come from brunch on the weekend

THE SOLUTION

  • Create a new brunch concept with unique selling points to hook interest and that stands out against local competition
  • Dedicated PR strategy to secure features in key listings and press round ups
  •  Online paid advertising campaign, including Google Advertising, Facebook Advertising and 3rd Party listings

THE RESULTS

  • Extremely strong launch with covers averaging at 50% – 70% increase  since launch
  • Highest sales week of the year in height of our campaign
  • 35% increase in web traffic following campaign activity and 15% increase in booking conversions.